Minister of Tourism Hanna Katrín Friðriksson and Bogi Nils Bogason, CEO of Icelandair, agree that Iceland must stop relying on crisis-driven marketing campaigns to promote the country abroad and instead focus on consistent, long-term marketing efforts.Minister and Icelandair CEO urge consistent promotion of Iceland abroad
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October 24, 2025
Minister of Tourism Hanna Katrín Friðriksson and Bogi Nils Bogason, CEO of Icelandair, agree that Iceland must stop relying on crisis-driven marketing campaigns to promote the country abroad and instead focus on consistent, long-term marketing efforts.
