Since 2012, Jónas Breki Magnússon (who is always called Breki) has worked as an independent gold and silversmith in Copenhagen. Asked how things are going, he gives a candid answer: “I own nothing, but I don’t owe anything either. I just have a workshop, not a shop. I sell only online, at breki.dk. Running a store would never work—I’d just be chatting with customers all day and wouldn’t get any work done,” he says with a laugh.One step from a pink floral world straight down to hell
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January 10, 2026
Since 2012, Jónas Breki Magnússon (who is always called Breki) has worked as an independent gold and silversmith in Copenhagen. Asked how things are going, he gives a candid answer: “I own nothing, but I don’t owe anything either. I just have a workshop, not a shop. I sell only online, at breki.dk. Running a store would never work—I’d just be chatting with customers all day and wouldn’t get any work done,” he says with a laugh.